In a climate of contracting advertising revenues and unstable revenue models for e-commerce, greater emphasis is placed on the subscription-based revenue model for both electronic and print fulfilment. From simple customer communications through to complex multi-level campaigns, Maxim Circulation uses proven technology to make sure you get your message across to exactly the right people at just the right time. Increasing revenues, improving customer service and providing control to the publisher are just three of the benefits

Maxim Circulation comprises a suite of business components designed specifically to handle subscriptions, circulation and fulfilment. With a multi-tier software architecture, each component has been developed independently, covering; name and address management, order placement, campaign planning, comprehensive de-duplication, fast counts and selections, marketing, distribution and personalisation.

Specific Product Features:

Deduplication

• A real-time system, used to reconcile data as it is imported into transaction based systems.
• Can be used with any system or database that requires a single name and address - the level of integration can vary from batch processing where duplicates are identified periodically, to real-time processing where duplicates are prevented from entering the database - the method is largely dependent on the integration capabilities of your system.
• Can provide powerful on-line searching routines for software systems - it not only returns the most likely match of a person/address, but also ranks potential matches - user definable parameters determine how much data is returned to the client.

Mailsort

• Used by companies wishing to claim discounts available from the post office for volume mailings - whether it is a magazine label run or a renewal letter, the mailsort module will split the mailing file into bad addresses, residues and directs, in the required postal sequence - it will also produce the reports to enable your company to claim the associated discounts.
  
• Whether you are a large volume user, a periodical publisher or a fulfilment house, you will benefit from increased effectiveness and efficiency with our mailsort software.
  

Contact Management

• Enables the management of names and addresses on any of the following; subscription list, promotional agencies, donors or lapsed subscribers - this module includes facilities to bulk load and de-duplicate names and addresses in either batch or on-line modes.
• Merging and purging of data is provided by an intuitive drag and drop user interface - full demographics is provided with the ability to set up and record user defined fields for the collection of profile data.
• Tapi integration, enabling full electronic call management comes as standard.

Selections

• Used in a number of areas such as circulation management, marketing and list brokering - this module enables the user to count and select names and addresses from the database instantly.
  
• In partnership with smartFOCUS, our selections module utilises state of the art graphical user interface that encourages 'train of thought' processing - large volumes of records can be sliced, diced and analysed numerous time to provide very specific customer and marketing data.
  

Distribution

• Enables the publisher to format information on the database into renewal letters, invoices, labels and automatically distribute them, whether this is via e-mail, to a printer or a Microsoft Exchange Server.
• Fully automated component, enabling data to be re-purposed and reformatted and tightly integrated with Microsoft Exchange for the production of user tailored output.

Orders

• Enables the publisher to process subscription applications and renewals, circulation applications and verifications as well as reader enquiry cards.
• Processes order types such as subscriptions order and renewals, controlled applications, verifications and reader enquiry cards.
• Multi-currency system with back-issue processing, that allows payments to be received by credit card, back accounts, cash and store card payments.
• Generates invoices and handles bulk orders automatically.