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Customer Testimonials Minimize

"Electric Word plc is an AIM-listed publisher of subscription newsletters for both B2B and consumers. This gave us an exacting set of requirements for a fulfilment system, particularly for financial auditing and marketing flexibility. We are now reaping the benefits of the extensive analysis and reporting capabilities that Maxim gives us. This lead us to recently extend its usage to our conferences division, putting Maxim at the heart of our entire business."

Dominic Jacquesson, Chief Operating Officer, Electric Word plc

"At IPC Media, our requirements were varied and quite diverse. With almost 100 titles and a portfolio stretching from the sobriety of 'Country Life' through to the anarchy of 'Loaded', it was vital that we could use a single application suite across all our display sales departments. 5 fifteen's Maxim was to us the obvious choice, and we're now reaping the rewards of a highly successful implementation across our business, delivering true benefit and adding real value to IPC Media."

Neil Bailey - IT Director, IPC Media

"NPG is a global company, with headquarters in London and offices worldwide. More than half of the company's business activity is in North America; it is also a market leader in Europe and Japan,' states David Hoole, Head of Brand Marketing, Nature Publishing Group. 'We found in Maxim a system that enabled us to secure our goal of creating a truly global business with all advertising activities available to all divisions through one integrated solution."


David Hoole, Head of Brand Marketing, Nature Publishing Group

"Maxim will help us significantly grow our readership and revenue.
It already allows us the flexibility to manage numerous marketing campaigns, and the ability to perform sophisticated marketing analysis of our readership."

Graham Bond, Managing Director, The Hemming Group

"Viper is a fantastic data analysis tool.
I'm able to extract data from several different sources and create relationships among them with simple logic-based formulas. In an instant, I can move from a 3-year overview of our customers' buying behaviour to the most granular bits of information about our top accounts (or even our underachieving accounts). It's allowed me to give everyone in my company, from the President and his management committee to the in-the-trenches Sales Associates precise levels of information, tailored to their needs."

Michelle Lefferts, Director of Marketing Research and Analysis, The Chronicle of
Higher Education.

"The Maxim software offers a sound foundation
for all our advertising and circulation need, and the people are a delight to work with."

Peter Watkinson, Group Marketing Manager, KHL Group Ltd

"Euromoney Institutional Investor is a leading international publishing and events business
, focused primarily on capital markets," says IT Director Stephen Hardie. "The Maxim administration system has provided an integrated solution capable of operating in this global environment."

Stephen Hardie, IT Director, Euromoney Institutional Investor

"In order to choose the best technological option for our business, we evaluated twelve different advertising management systems from all around the world. 
We evaluated systems presentations, database technologies, system design, and cost. We selected Maxim for several reasons:

  • It was developed specifically for advertising in the magazine market, instead of being migrated from a newspaper application.
  • Its database is based on Oracle, the worldwide leading database software.
  • It has integration with Managing Editor’s MLS, a Macintosh-based page planning application.
  • It is being constantly updated."

Joel Silva, System Manager, Grupo Editorial Expansion Cd. De Mexico

"Of all the systems we reviewed, Maxim was by far the easiest to use."

Sally Cartwright, Publishing Director, HELLO! Magazine

"Maxim is the only fulfilment system unencumbered by legacy applications. 
It is not a port of a mainframe/mini system; it is brand new; and it is based on modern, proven open standards. The price was realistic, and the upgrade path was obvious and inexpensive. And frankly, 5 fifteen’s staff and professionalism impressed us."

Francesco Catanzaro, Director of Information Technology, Newsletter Holdings

"We were looking for a ‘standard’ system - not one that was heavily customized. We’re not in the business of re-inventing wheels – we chose Maxim because of excellent local references and the knowledge that its workflow had already been tested by other publishers. Maxim is a proven system – it was an easy choice."

Bas de Baar, Project Manager, De Telegraaf Tijdschriften Groep, Holland

Our Commitment Minimize

From current affairs to fashion, technology to fitness, a magazine focuses on the reader’s interests and communicates in a way that both informs and entertains. For practically every human interest there is a magazine providing insights into every facet of 21st century living. The diversity, character and unique requirements of the magazine industry is reflected in the all-encompassing design of 5 fifteen solutions.

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